Event Score API API ID: 11878

The API returns: Upcoming events near the location, Event details (name, date, type, description), Impact Score (how likely it is to influence foot traffic), Impact reasoning (why it’s scored that way).
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How the Local Event Score API fits into your dashboard

Local Event Score offers an API that lets another company plug our event intelligence directly into their own platform—so their users can see upcoming local events + predicted traffic impact without leaving their dashboard.

Instead of building event discovery, categorization, scoring, and filtering from scratch, they simply call our API using a store address (or zip code), and we return a structured list of events with an Impact Score and supporting metadata.


What the API does

When a dashboard sends a request (ex: “Show me events near this store location”), the API returns:

  • Upcoming events near the location

  • Event details (name, date, type, description)

  • Impact Score (how likely it is to influence foot traffic)

  • Impact reasoning (why it’s scored that way)

  • Optional filtering by:

    • persona (individual, family, traveler, etc.)

    • interests (music, food, sports, etc.)

    • date range

    • events vs places mode

    • language (English / Spanish)

    • business mode impact scoring (retail-focused)


What this enables for partners

Once integrated, a partner can display Local Event Score inside their own UI, like:

1) Location “Event Impact” widget
A card showing the top 5 events this month that could move traffic, with score badges (High/Med/Low).

2) Calendar + export experience
Events populate a calendar view and can be exported, saved, or added to a trip planner.

3) Staffing & marketing alerts
“High-impact event this Saturday → adjust staffing / run ads / extend hours.”

4) Performance context layer
When traffic spikes or drops, users can see why (local events, disruptions, etc.)—reducing guesswork.


What it means in one sentence

The API turns an address into event-driven foot-traffic context—so any dashboard can show what’s coming, what it means, and how to prepare.

API Documentation

Endpoints


🔹 Local Event Score – Event Impact Endpoint

Endpoint Purpose

The Local Event Score endpoint analyzes upcoming local events near a specified business address and assigns each event an Impact Score — a predictive indicator of how likely that event is to influence customer foot traffic at that location.

It transforms raw event listings into actionable retail intelligence.

 

{
"address": "10001",
"action": "events",
"persona": "traveler",
"interests": ["music", "food"],
"language": "en",
"start_date": "",
"end_date": "",
"business_type": ""
}



                                                                            
POST https://pr138-testing.zylalabs.com/api/11878/event+score+api/22581/local+event+api
                                                                            
                                                                        

Local Event API - Endpoint Features

Object Description
address [Required] Business address or US zip code to analyze
action Optional "events", "places", or "detect-type"
persona Optional individual, family, teen, young_adult, traveler
interests Optional Comma-separated interests (e.g., music,food)
language Optional Type in en for english
start_date Optional Description: Start date filter (YYYY-MM-DD)
end_date Optional Description: End date filter (YYYY-MM-DD)
business_type Optional Description: Used for business-mode impact scoring. Jeweler, furniture, coffee shop, ect...
Test Endpoint

API EXAMPLE RESPONSE

       
                                                                                                        
                                                                                                                                                                                                                                                                                                                                        {"events":[{"name":"Valentine's Day Eve - Couples' Cooking Class","date":"2026-02-11","type":"Cooking Class","description":"Learn to prepare a romantic three-course meal with your significant other, just in time for Valentine's Day. Includes a complimentary glass of wine per person.","impact":"medium","impactReason":"Couples are often in a gifting mood around Valentine's Day. While not directly jewelry-focused, the romantic atmosphere could inspire a visit to a jeweler for a 'dessert' gift."},{"name":"Art & Wine Wednesdays: 'Love in Bloom' Painting Workshop","date":"2026-02-11","type":"Art Workshop","description":"Unleash your inner artist with a guided painting session focusing on floral and romantic themes. Enjoy wine and light refreshments while you create your masterpiece.","impact":"low","impactReason":"Creative and romantic themes might subtly elevate a desire for beautiful objects, but it's not a direct driver for jewelry purchases. Participants are focused on their art."},{"name":"Local Farmers Market - Valentine's Day Edition","date":"2026-02-11","type":"Market","description":"Discover fresh produce, artisanal goods, handmade crafts, and special Valentine's Day treats from local vendors. Live acoustic music adds to the festive atmosphere.","impact":"low","impactReason":"While there will be gift-giving opportunities, the focus is on smaller, handcrafted items and food. Unlikely to directly lead to significant jewelry sales."},{"name":"Pre-Valentine's Day 'Pamper Yourself' Spa & Wellness Fair","date":"2026-02-11","type":"Wellness Event","description":"Indulge in mini-massages, sample organic skincare products, and learn about local wellness services. A perfect way to de-stress before the holiday.","impact":"medium","impactReason":"Often, self-care and pampering can lead to a desire for personal adornment. If attendees are treating themselves, a piece of jewelry could be a complementary splurge."},{"name":"Charity Gala: 'Hearts for Hope' Fundraiser","date":"2026-02-11","type":"Gala/Fundraiser","description":"An elegant evening of dinner, dancing, and a silent auction to benefit a local children's charity. Black-tie optional.","impact":"high","impactReason":"Attendees for a gala are often dressed up and likely anticipating a special occasion. Many will be looking for complementary accessories, making it a prime opportunity for jewelers. Silent auction donations could also spread brand awareness."},{"name":"The Woodlands Symphony Orchestra: 'Love Songs' Concert","date":"2026-02-11","type":"Concert","description":"Enjoy a special Valentine's program featuring classic and contemporary love songs performed by The Woodlands Symphony Orchestra. Perfect for a romantic evening out.","impact":"high","impactReason":"A romantic concert setting encourages couples to celebrate and often involves dressing up. Attendees might be considering a special gift for their partner, making it an excellent time to showcase jewelry."},{"name":"Local Business Showcase: 'Boutique Finds & Sweethearts' Delights'","date":"2026-02-11","type":"Retail Showcase","description":"Explore unique gifts and services from local small businesses, with a focus on Valentine's Day. Includes demonstrations and special offers.","impact":"high","impactReason":"This event is specifically designed for local businesses to showcase their offerings for Valentine's Day. A jeweler would be a perfect fit and could directly engage with customers actively seeking gifts."}],"meta":{"address":"77380","usage":{"used":4,"limit":100},"generated_at":"2026-02-12T02:05:58.551Z"}}
                                                                                                                                                                                                                    
                                                                                                    

Local Event API - CODE SNIPPETS


curl --location --request POST 'https://zylalabs.com/api/11878/event+score+api/22581/local+event+api?address=1600 Pennsylvania Avenue NW' --header 'Authorization: Bearer YOUR_API_KEY' 


    

API Access Key & Authentication

After signing up, every developer is assigned a personal API access key, a unique combination of letters and digits provided to access to our API endpoint. To authenticate with the Event Score API simply include your bearer token in the Authorization header.
Headers
Header Description
Authorization [Required] Should be Bearer access_key. See "Your API Access Key" above when you are subscribed.

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Customer favorite features

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  • ✔︎ Reliable Uptime

Event Score API FAQs

The Event Score API returns a list of upcoming events near a specified location, including event details such as name, date, type, description, an Impact Score indicating its potential influence on foot traffic, and reasoning behind that score.

The key fields in the response data include "events" (an array of event objects), each containing "name," "date," "type," "description," "impact," and "impactReason," providing comprehensive insights into each event's relevance.

Users can customize their requests by specifying parameters such as "persona" (e.g., individual, family), "interests" (e.g., music, food), "date range," "events vs places mode," "language" (English/Spanish), and "business_type" for retail-focused scoring.

The response data is organized in a JSON format, with an "events" array containing individual event objects. Each object includes structured fields for easy access to event details, impact scores, and reasoning.

The data is sourced from various local event listings, community calendars, and partnerships with event organizers, ensuring a diverse range of events that reflect local interests and activities.

Typical use cases include enhancing retail strategies by identifying high-impact events for staffing adjustments, marketing campaigns, and understanding local traffic patterns in relation to community events.

Users can utilize the returned data by integrating it into their dashboards to visualize upcoming events, assess their potential impact on foot traffic, and make informed decisions regarding staffing and marketing efforts.

Data accuracy is maintained through regular updates, validation against multiple sources, and quality checks to ensure that event details are current and relevant, providing reliable insights for users.

General FAQs

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